Checkpoint Systems, Inc., has announced the launch of a series of revolutionary loss prevention and data analytics solutions at its recent Innovation Session held in Hong Kong.
Checkpoint Systems’ new wireless security system is the first of its kind in the Greater China market that can offer wireless security for high-value electronic devices displayed at retail stores. Currently these devices must be attached to cables or fixed on stands in order to prevent shoplifting.
With the new wireless security system, customers will be able to pick up one or more devices, leave the stands and walk to another display table to compare multiple devices, while the devices are fully protected by the security system. Sales representatives will have the opportunity to cross-sell different products easily. The result is enhanced customer experience while increasing sales.
Christophe Castagne, Director of Merchandise Visibility Solutions South East Asia, Checkpoint Systems, Inc., said, “Our wireless security system has significantly simplified security and loss prevention for retailers. With two points of alarm, one at the main alarm and one at the sensor head, the shop owner or sales representatives will be immediately alerted if the device is brought beyond the designated location. The LCD on the main alarm will identify which sensor head is alarming and the reason for the alarm.”
The system also features cloud-based data analytics capability, generating reports on different customer behaviors such as the total number of lifts by device, time and store, as well as dwell time by product. This information will allow the store manager/owner to work out what the popular products will be by predicting trends, forecast where the demand will be and optimize pricing for a competitive edge, hence improving sales, margins and profits.
Visitor analytics solution
Another product introduced at the Innovation Session is an advanced visitor analytics solution that includes all-in-one Internet of Things (IoT) sensors and a 24/7 interactive dashboard with data processed in the cloud.
The sensors feature integrated camera and image processing capabilities that can help count pedestrian street traffic, provide visitor demographic information such as gender, age and their mood, and conduct “heatmapping”, identifying hot and cold areas in the store i.e. areas that are most or least frequented by customers. Its WiFi tracking feature can also help distinguish shoppers from visitor flows, identify new and old visitors and track dwell times and the most efficient customer routes.
According to Mr. Castagne, Checkpoint Systems’ advanced visitor analytics solution has been used by over 4,000 stores and shopping malls globally. The data collected and analysed has helped these retailers compare store performances, identify target groups, optimise staffing, activate and engage visitors and improve sales per square metre of floor space.
Other products introduced at the Innovation Session also include the company’s innovative merchandise visibility solutions, including RFID-based tags and labels that allow each product to be tracked or located individually from the manufacturing facilities all the way to the stores, the EVOLVE-StoreTM series that involve an app providing real-time visibility on merchandise and shopper numbers, and state-of-the-art electronic article surveillance solutions featuring jammer detection technology that can effectively protect merchandise against organized retail crime operations.
SOURCE Checkpoint Systems Inc.